SPB TV Advertising Solution

SPB TV's innovative technologies for targeting advertising allow us to produce TV advertising that is as targeted as the contextual advertising on Google, and maintain emotional impact as a result of the videos being displayed in "Full Screen" mode. The ability to display it on all devices, including mobile phones, tablets, PCs and TVs, can significantly extend the target audience.

Business Benefits:

  • Precise targeting and personalization of advertising
  • Ensuring subscribers' maximum attention while watching advertising
  • No irritation, no additional delays and pauses
  • A complete assessment of the ads performance based on statistical reports

Targeted TV advertising

Efficient monetization for your TV service

Targeted TV advertising

Advertisers today appreciate tools that enable them to address a well-defined target group with relevant targeted messages.

SPB TV business-analysis technologies allow for the gathering of complete information about viewers, their tastes, preferences and habits. Using this data and the innovative SPB TV Advertising platform, TV providers can deliver customized or even personalized commercials to their audience.

Offer advertisers targeted or personalized advertising space and generate revenues with SPB TV.

Targeted advertising's parameters

Targeted advertising's parameters:

  • Sex
  • Age
  • Location
    (country, city, street address)
  • Device type
  • Operating system
    (Windows, Mac OS, iOS, Android, Symbian, Windows Phone, BlackBerry, Maemo, WebOS, WAP and bada)
  • Preferred TV channels
  • Language
  • Interests
    And much more

Understanding Your Ads Performance

Advertising with SPB TV you will get the statistic reports on how users are engaging with your ad. SPB TV ad performance metrics include impressions, conversions, average time the advertisement was displayed, platform preferences and more.



In-stream ad insertion

SPB TV Advertising Platform supports revolutionary technology that allows you to seamlessly replace an existing television advertisement (within the video feed) with commercials selected by the TV provider and targeted using a number of parameters. If users notice the ad substitution, they will only wonder how the advertiser knows their age, gender and interests.

Advertising substitution takes place on the server, which ensures the smoothness and continuity of the broadcast for viewers on all screens: mobile devices, PCs or TVs.

Pre-roll ads

Advertising is shown to users while channels load, when the viewer's attention is focused on the screen. Users understand that the download might take some time, and so the advertising isn't too annoying, yet it has maximum impact on the viewer.


Ad formats

  • Format
    • Banner ads
    • Video ads
  • Call to action:
    • Click to landing page
    • Click to video play
    • Click to call
    • Click to download



BOLSHAYA TSIFRA-2014 Best OTT-platform, Winner

СSI Awards 2013 Best Web TV technology or service, Highly Commended

All Awards

Partnership and Collaboration partners@spbtv.com

Our Partners

  • MTS
  • Tattelecom
  • Amedia
  • Nash Football
  • Megafon
  • Beeline
See all partners

Other Solutions